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social media & online marketing

 

Let's start with you.  

Are you:

  • Someone who gets into bed and think, “SHIT. I totally forgot to post to Instagram/Facebook/Twitter today!”

  • Flummoxed and overwhelmed when it comes to engaging with customers positive and negative feedback on social media?

  • Confused at what content to create for specific channels or worried you’re on the wrong ones?

I  got you. 

Below, you’ll find my most popular packages, and I include prices because I want you to know what you’re getting.  I don’t do that “Let’s get on the phone and talk prices” salesy bullshit.

Need something more customized? Drop me a line, and we’ll set up a call.

Social Media Analysis $1,200 USD

Recommend once a year, I will analyze your social media marketing efforts.  I’ve managed the social media presences of the Anita Borg Institute, ezHome, Yiftee and many other companies.

  • Analysis of 3 of your top social media platforms (LinkedIn, Pinterest, Twitter, Instagram, Facebook Page, Facebook Group orYouTube. Additional channels are $500.)

  • Rating the effectiveness of your social media efforts, as compared to your top 2 competitors

  • Final Deliverable: ~12 page actionable report, presented to team, on content, ad and publishing strategies to to grow your following and engagement on each channel

Online Marketing Management $2,000 to $5,000 USD/month

Want to deposit your social media handles into my capable hands?  This is it.

  • I will manage and create content for 3 social media platforms (depending on your brand).

  • Eight 500 word blog posts a month that are then repurposed for graphics, tweets, etc

  • Manage email marketing system, sending 4 emails a month

  • Post, engage and forward customer service issues on a daily basis

  • Manage up to $1,200 in ads

  • This package is highly customizable, depending on the needs of a client

Define Instagram Aesthetic  $1,400

  • For fashion or product based businesses, who see clear ROI from an engaged Instagram following.

  • Create moodboard with 1-2 team members, that encapsulates the desired aesthetic/mood of your Instagram

  • Define 3 content categories/topics that are posted on Instagram, with image guidelines and expectations for each category

  • Create 3 Instagram filters on VSCO, so that all images fit within the brand identity

  • Final Deliverable: ~5 page document with categories, recommended content, filters and posting schedule

Influencer Marketing Campaign  $1,200

Want to work with influencers, but confused by how to track ROI or which blogger to work with?  That’s where I come in. I’ve managed over $10,000 worth of influencer ad buys.

  • Create a targeted social media campaign (usually based around a product or event) for influencers to promote.

  • Research and present 100 on brand influencers

  • Reach out to approved influencers (~50) and obtain quotes

  • Decide on what influencers to work with (~5), and manage product picks, campaign copy and image approval

  • Track and present results of influencer campaigns to client (social media growth, promo code uses, etc)

"One off" Social Media Consulting $120 per hour

  • Intended for people who feel “silly” or “dumb” asking colleagues or others about how a social media platform works. We can start at the 101 level, and work our way up to making you a social media master.

  • “Pick My Brain” Time. This is also a good fit for someone who wants feedback on a specific campaign idea, new content type, etc.