The Art of Negotiation for Influencers
Next Session: March 25-29
Y’all could use some help.
After attending conferences for plus size bloggers and influencers (from The Curvy Con to Curves in Bloom), I’ve realized.
Y’all aren’t getting paid what you should be.
The problem is, while you have followings in the TENS of thousands, you’re struggling to get, you know, paid for their work. Companies are popping in your inbox to offer you free stuff, invite you to events (with the expectation you’ll post from that event) – but figuring out how to get PAID real money is tough.
FUN FACT! This may come as a shock to some of you, but quite a few fashion brands don’t pay influencers or bloggers to post about their clothes. And MANY bloggers struggle to break even with the costs associated with blogging.
Many bloggers are actually operating at a HUGE loss, in money terms. Think about the number of HOURS it takes to communicate with a brand, scout a photoshoot location, find/secure/pay a photographer (or wrangle your partner into taking pics), edit photos, post a photo with a caption, AND THEN engage with comments on your post, etc.
Half of an influencer’s job, it seems, is actually educating brands on WHY they should be paid (fml).
Y’ALL, PEOPLE NEED TO GET PAID!
I’ve offered this course twice, and the testimonials and feedback has been incredible. We’re out of beta, and this course is a bootcamp explicitly designed to make you $$$$.
Monday, March 25: Affiliate Marketing 101// In this class, I’ll talk about what affiliate marketing is and how to use it to make $$$$. Once you have an affiliate marketing strategy in place, it makes it LOADS easier to convince brands to pay you for sponsored content. Ever blogger needs to be using affiliate links.
Tuesday, March 26: Researching & Pitching New Sponsors// In this class, I’ll talk about how to look at products you already use as a starting place for sponsorships, how to find new products/brands in those areas, as well as how to explore new niches for sponsorships.
Wednesday, March 27: Cold & Warm Pitching Brands & Measuring ROI// In this class, I’ll talk about the myriad of strategies you can use to get ahold of the ~Influencer Marketing Coordinator~ at a company, as well as ways to measure what your ROI for a brand is — so you can adjust your rates accordingly!
Thursday, March 28: MEDIA KIT! // In this class, I’ll talk about figuring out what rates to put in your media kit, as well as how to effectively DESIGN a media kit.
Friday, March 29: Building & Maintaining Relationships// In this class, I’ll talk about how to continue to build and stay in touch with professionals who handle ~influencer marketing efforts~at a company, and build longterm relationships.
Classes will be held at 8PM MST. Course videos will be stored in a Facebook group, where I’ll also answer questions throughout the week. Videos (via FB Live) will be available for as long as Zuck Inc keeps FB groups and their content around. ❤
More details below.
WHO SHOULD TAKE THIS CLASS?
This class is designed for:
Creators with 10,000+ people who follow them on social media
Creators getting offered “free product”
Creators who want to pitch brands, but don’t know how
Creators who want to increase their yearly earnings DRAMATICALLY.
But! It would also be helpful for people currently trying to build their blog, with an eye to being a full-time blogger or make good money from it.
WHY SHOULD YOU LISTEN TO ME?
Good question! I’ve managed influencer partnerships for influencers with large followings (200K+), and I also run influencer marketing campaigns for companies. I’ve scouted influencers through social media, used various platforms (like Apex Drop and FOHR) to recruit influencers. I’ve managed budgets from $5K to $25K for product launches and events.
Most businesses do not get the value of influencer marketing, so they’re hesitant to pay for it. My goal in this course is to teach you how to increase the ROI of sponsored posts, so you can develop longterm relationships with sponsors.
A HANDFUL OF PAST PARTICIPANTS
Note: Click on name to go to their platform/blog. I’m being vague in this section so I don’t mess with folks SEO!
$129 - $199 per participant paid via PayPal***
This course is designed to push you outside of your comfort zone, and it’s hard to do that without skin in the game.
Get in the game.
I’m a proud Special Snowflake, so I offer sliding scale pricing on all of my classes.
$129: Full-time student or working less than 20 hours a week // Transgender and gender non-conforming influencers
$149: Fully employed, but money is tight
$159: Fully employed, going to brunch is feasible
$179: You have savings and will travel for fun this year
$199: You have savings and will travel internationally for fun this year
NOTE: If $179 makes you go, “NBD!” I challenge you to pay $249. Money makes people pay attention and get shit done. This is not a course that you should mosey through — this is a course designed to dropkick you out of your comfort zone and make you more effing money.
HOW TO ENROLL
Enroll by paying via this PayPal link. I also offer $30 off for every person you refer to the class, paid via PayPal when they sign up. Be sure to have your referral note on PayPal that they have enrolled on your recommendation.
>>>>> PAY HERE: PayPal
Questions? Contact me here.